What is this Usability thing?
Usability is how easy an object is to use. The object can be almost anything, including a machine, tool, process, book, software application or website. Anything that a person can interact with should be usable. In the case of websites and software applications, usability has been defined as the ease at which an average person can use the software or website to achieve specific goals. Usability is comprised of learn ability, memorability, efficiency, satisfaction and errors. Learn ability is how easy it is for a new user to accomplish tasks the first time they visit your website. Memorability is how easy it is for someone to come back to using your website after they haven’t used it for a period of time. Efficiency is how quickly users can complete tasks on your site after they are familiar with its use. Satisfaction is whether users enjoy the design of your site and errors refers to the number of errors users make when they use your site, the severity of the errors and how easy they are to recover from. Before a new product is released, exploitative usability testing can establish what content and functionality a new product should include to meet the needs of its users. Users test a range of different services where they are given realistic scenarios to complete which helps to highlight any gaps in the market that can be taken advantage of and illustrate where to focus design effort.
Why is it soImportant?
The main reason that usability is so important is because there are so many similar websites that people will go to the next site if the first one they visit is not usable. You can have the most beautiful website in the world, but people will leave immediately if they are unable to figure out how to navigate your site quickly. So basically, all of this user testing plays a very vital role in the design of a website. It is imperative that we have a website that fulfills the peoples needs and expectations. The best way to do that is to get the peoples opinions.