Web advertising has a huge role in bringing in customers to other websites and spend their sweet sweet money, if done successfully it will lead potential customers them to purchase your product or service. Because of this, its important to make sure your display ads are memorable and effective so that visitors are more likely to click your ad, or even search for your business later. Designing your ads doesn’t have to be hard, but you want to take the time to make sure they are optimized to perform. Making sure your ads are the right size, including a border or colored background, and checking for text restriction rules will save you time when creating and uploading your ads.
Google Adsense and other marketing websites, the worst sizes for Internet banners are the smaller sizes like; Microbars,88 x 31 pixels; Full banners 468 x 60 pixels; and Square button sizes, 125 x 125 pixels. You should really avoid using these banner ad sizes as they are rarely clicked. As google also recommends, it is advisable to use text and display ads.
As a rule of thumb, wider ad sizes tend to outperform their taller counterparts, due to their reader-friendly format. Readers absorb information in “thought units,” several words at a time. Wider sizes let them comfortably read more text at a glance without having to skip a line and return to the left margin every few words, as they’d have to with a narrower ad.f positioned well, wide ad sizes can increase your earnings significantly. The sizes we’ve found to be the most effective are the 336×280 large rectangle, the 300×250 medium rectangle, the 728×90 leaderboard, the 300×600 half page, and on mobile the 320×100 large mobile banner. Keep in mind that while these ad sizes typically perform well, you should use the size that best complements your pages.
Leaderboard: The second most served banner format on the display network just a bit point behind the medium.
Wide Skyscraper: The third most popular banner size on the display network
Banner: This web banner banner comes in fourth with display and share network of 3%
Skyscraper: The smaller version of the wide skyscraper. Skyscraper captures 2% all served network.